In the relentless drive to make everything sound fresh and exciting, copywriters, spin doctors, politicos and media mavens have gone byzantine and baroque when promoting themeselves, their issues and their products. But it's really just unnecessary padding and window dressing - the sorry way of most American advertising: All dressed up and no place to go.

So in the interest of keeping our language (and thought chambers) as uncluttered as possible, I have opened here a branch of the DEPARTMENT OF REDUNDANCY DEPARTMENT. Its mission is to list, label and poke fun at the most egriegous transgressions. If you catch someone mindlessly repeating such inane phrases, you can mess with them for their own good by setting them straight.

I welcome others to join in the campaign against verbal overkill and email me their favorites transgressions or suyperfluous verbiage.

I will gladly add them to the list below.

EGRIEGOUS TRANSGRESSIONS AGAINST GOOD PROSE

PREMIERE EVENT as in "Don't miss this Premiere Event!" - a recent favorite in TV promotions for upcoming shows.

A premier is an event, so they're really saying, "Don't miss this opening event event." Duh!